Today, businesses use data to know their audience and the REASON for doing so. Now, with privacy being more of an issue and the deprecation for third-party cookies forthcoming (around 2024), marketers have been interested in safer forms of data that are also more reliable. To begin with, One of the most precious source of information — first-party data — the data you collect from your customers through every interaction on your site, apps and social media. But how can first-party data change the way you market?Marketing Strategy.
Gain a Better Insight of Your Target Audience Marketing Strategy
Top of the list: first-party info allows you to really get to know your customers. The reason is that the data comes directly from your audience so you know it is accurate and relevant for your business. Rather than depending on oftentimes inaccurate third party sources, you’re collecting data on customer behavior—their browsing patterns, purchases, or content interactions.
If you see a spike in your product page on your website it indicates the interest of what your customers are searching for. Gives you information that actually matters to your target audience, allowing you to create a more tailored marketing campaign. Also, who does not enjoy being understood?
THIS is how to do personalized Marketing Strategy
Customers nowadays are looking forward to personalized experiences. They want to be known and understood by a brand. And this is where third-party data comes into the picture. Now you can also customize your marketing with data collected directly from customers.
Sending tailored emails to a customer for all the previous purchases he did or you recommend products according to his/her browsing history. Personalized marketing is attention grabbing. With a first-party facts base, you could tailor messaging, product recommendations and content directly to the people.
Affiliated: Enhancing Ad Targeting Without Third Party Cookies
With the continued expiration of third-party cookies, many marketers are like ants scurrying to all corners of the yard searching for a crumblier way that enables effective ad targeting. Which is where first-party information comes in handy. Because the data is sourced directly from your customers, it enables precise ad targeting without third-party tracking.
For example, you could leverage insights from your customers behaviour to create laser focused ads targeting prospective audiences. You might see that some customers are visiting your clothing section regularly but they do not buy the products. You can create ads targeting these users with relevant promotions. First-party facts means you are not guessing; you have data to base your work off of.
Trust Set into the Ground With Trust in Your Clients
In this age of data privacy, where they are cautious about the way in which their data is used. First-party facts have several advantages, one being that by providing these stats it helps transparent trust. This is because you are not purchasing your data from some third world nation source, but rather collecting it directly from your customers and building trust with them as a brand.
Transparent practices regarding collection methods, use cases not only build integrity but also deepen ties with your audience. Utility: Brands using first-party facts are not lying or hiding the truth for their own profit, but when doing so you come across as trustworthy and reliable. You can still get that trust by conforming to other privacy regulations such as GDPR or CCPA.
Greater Control and Precision with Your Data
One of the best things about first-party data, in fact, is how much control you have over it. You know where the data came from which guarantees its integrity. Using Acxiom’s innovative, analytical, and connected products and solutions that empower the full power of first-party data to be realized. You dont have to worry abot how the datuccessful, there is no third party