strategy

Marketing Strategy

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Marketing Strategy

Today, businesses use data to know their audience and the REASON for doing so. Now, with privacy being more of an issue and the deprecation for third-party cookies forthcoming (around 2024), marketers have been interested in safer forms of data that are also more reliable. To begin with, One of the most precious source of … Read more

Effective Strategy Development

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Effective Strategy Development

Key takeaway: Product strategy guide is a roadmap — not only to align and involve the whole team, but also to define goals in a manner that assures a product is built that alleviates customer pain points. In this article, we go through the process of how to create a working product strategy guide to … Read more